Joaquin Alvarado

Senior Vice-President - American Public Media
San Francisco , CA

Joaquin Alvarado joined American Public Media I Minnesota Public Radio in January 2010 as Senior Vice President for Digital Innovation.  Alvarado leads strategic development of APM’s Public Insight initiatives, as well as developing models for deepening audience engagement, widening digital reach and increasing digital revenue growth across all operating divisions; reporting to Jon McTaggart, chief operating officer for APM|MPR. 


Alvarado comes to APMIMPR from the Corporation for Public Broadcasting, where he led successful initiatives in broadening the reach and diversity within public media as Senior Vice President for Diversity and Innovation.  Prior to joining the CPB Alvarado initiated CoCo Studios, promoting media collaboration for fiber and mobile networks, founded the Institute for Next Generation Internet, which launched in 2005 from San Francisco State University, and in 2004, began the National Public Lightpath; advocating high-speed fiber optic network as the next generation of the internet with public media, education and community leadership. 


Alvarado holds B.A. in Chicano Studies from U.C. Berkeley and an M.F.A. from the UCLA School of Film, Television, and Digital Media and served on the boards of the California Council for the Humanities, TechSoup Global and Latino Public Broadcasting.